H&M x Liu Wen and Siwon Choi

Hi Darlings, I don't usually post updates like this, but it was just so great seeing Asians as the faces of H&M! Especially ones as gorgeous as supermodel Liu Wen! Stay tuned for my next travel/outfit post coming soon!
International Korean singer/actor, Siwon Choi, together with international supermodel, Liu Wen, will be the new faces for H&Ms Chinese New Year campaign in 2016. Extending their on-screen chemistry from the popular reality show Lets Fall in Love, the couple will be featured in outdoor, print and online campaign, celebrating love and joy in H&Ms dedicated Chinese New Year collection.  Available from 28 January 2016, the collection will be launched exclusively in 9 markets in Asia: China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.

Im very excited to be fronting H&Ms Chinese New Year campaign.  In Korea, we also celebrate the Spring Festival! It is the time of year where we gather with our loved ones to exchange gifts, and traditional Korean hanbok is worn during the holiday.  I hope my chemistry with Liu Wen will truly reflect love and togetherness during this years heart-warming Spring Festival, says Siwon Choi.

Chinese New Year is definitely one of the biggest and most celebrated occasions for all Chinese around the world. I am proud to be part of this exciting H&M regional campaign as it totally resonates with my spirit of celebration during this special festive season. Through our campaign, we hope to exude love and happiness in this festivity, says Liu Wen.

Going on to the third year, H&M celebrates the Chinese New Year with a specially designed collection for the festivity. This is the first time the couple is seen together after the hyped up finale of Lets Fall in Love.

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  1. What a great blog post my Dear !:) I really like all news from you :)
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  2. Oh wow this is so awesome. I am so happy to see more asian faces out there. Diversity is the way to go and it is so important for young women and men to be able to see faces that look like them when they look at posters of models.

    Rae | Love from Berlin

  3. I love Liu Wen and this campaign! Especially as a Chinese-American myself, it is so nice to see the success of fellow Asians. Thanks for sharing!


    Looks by Lau